Total Spend
—
Conversions
—
Avg CPA
—
ROAS
—
Brand IS
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Performance Trend
Client · Google · MTD
No data for this period
Campaigns0 of 0
| Campaign | Type | Group | Spend | Conv | ROAS | CPA | Target CPA | Health | Flags | |
|---|---|---|---|---|---|---|---|---|---|---|
| No campaigns found | ||||||||||
GROW FASTER
G-W1Impression Share Opportunity
How much NB traffic are we missing?
LOST IMPRESSION SHARE
90%
of NB impressions lost to rank
CURRENT IS
10%
NB BL Desktop
RECOVERABLE
$42K/mo
est. at current CVR
Increase bid caps on NB campaigns
SAVE MONEY
G-W2Conversion Waste
Which campaigns are burning budget without converting?
WASTED SPEND
$7K
across 1 non-converting campaigns
ZERO-CONV CAMPS
1
% OF SPEND
4%
Pause zero-conv campaigns, redirect budget to Mar26 DG
SAVE MONEY
G-W3Competitor Brand Waste
How much are we spending on competitor brand terms?
WASTED SPEND
$3,800
on competitor brand search terms
COMPETITOR TERMS
14 terms
AVG CPC
$18.50
Add exact-match negatives for all competitor brands
SAVE MONEY
G-W4Wasted Spend
What's our total recoverable waste across all issues?
TOTAL WASTE
$28K
15% of total MTD spend is recoverable
FLAGGED CAMPS
5
RECOVERABLE
$28K
Fix flags by severity — G1 and G2 first
OPTIMIZE
G-W5CPA Diagnostics
Which campaigns have the worst CPA vs target?
WORST CPA DRIFT
+126%
NB BL Desktop
ACTUAL CPA
$1,694
TARGET CPA
$750
Tighten NB match types, add negatives