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Google Lead Gen
Account Audit
Spot wasted spend that's hurting ROAS.
AUDIT
ROAS
★★★★★
Search Term Analysis
Find wasteful queries and new opportunities.
SEARCH
NEGATIVES
★★★★★
Impression Share Gap
Calculate revenue lost to competitors.
IS
REVENUE
★★★★☆
Bid Strategy Review
Assess Smart Bidding performance and volatility.
BIDDING
SMART
★★★★☆
Quality Score Audit
Find QS issues dragging up CPCs.
QS
CPC
★★★★☆
Budget Allocation
Optimize spend across campaigns for max ROI.
BUDGET
ROI
★★★☆☆
Google Ecom
Shopping Feed Health
Check product feed quality and disapprovals.
SHOPPING
FEED
★★★★☆
ROAS by Product
Find top and bottom performing products.
ROAS
PRODUCT
★★★★★
PMax Campaign Analysis
Dissect Performance Max asset groups.
PMAX
ASSETS
★★★★☆
Competitor Pricing
How pricing affects ad performance.
PRICING
COMPETE
★★★☆☆
Conversion Path
Multi-touch attribution across campaigns.
ATTRIB
PATH
★★★★☆
Seasonal Trends
Predict upcoming demand shifts.
SEASONAL
FORECAST
★★★☆☆
Other
Cross-Platform Overlap
Are you paying twice for the same user?
OVERLAP
CROSS
★★★★★
Device Split Analysis
Mobile vs Desktop performance gap.
DEVICE
MOBILE
★★★★☆
Day/Hour Performance
When do conversions actually happen?
DAYPART
SCHEDULE
★★★★☆
Landing Page Analysis
Which pages convert best?
LANDING
CVR
★★★★☆
Competitor Intelligence
What competitors are doing differently.
COMPETE
INTEL
★★★☆☆
Monthly Report
Executive summary with key metrics.
REPORT
EXEC
★★★★★
Meta
Creative Performance
Which ads to scale, cut, or test?
CREATIVE
SCALE
★★★★★
Audience Analysis
Which audiences convert best?
AUDIENCE
TARGET
★★★★☆
Placement ROAS
Feed vs Stories vs Reels performance.
PLACEMENT
ROAS
★★★★☆
Hook Rate Analysis
First 3 seconds — who's grabbing attention?
HOOK
VIDEO
★★★★★
Frequency Management
Are we oversaturating audiences?
FREQUENCY
FATIGUE
★★★★☆
CPA by Age/Gender
Demographic performance breakdown.
DEMO
CPA
★★★☆☆